Posts Tagged ‘link building’

For any web page to be ‘ranked’ in the search engines and attract searchers it’s critical it has backlinks. When thinking about backlinks there are three elements you need to consider, the source from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks sends the visitor to.

The number of backlinks

The quantity of backlinks to a page is one of the factors the search engines consider when deciding how to position the page in the results displayed to the searcher.

The source of the backlinks

The pages from which backlinks originate pass ‘authority’ and traffic to the page to which the backlinks point. So it follows that pages with backlinks from authoritative pages will receive a much higher value consideration from the search engines. Government (.gov) and educational (.edu) sites are real examples of sites that are authoritative and trustworthy.

Google Page Rank

Google has the notion of ‘page rank’, this is the property it attaches to a page it considers to have a history of accumulating authority from backlinks..

The ‘anchor text’

When you see a backlink on a web page it normally has a label a word or text related to the information at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines attribute to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for content related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common problems

It’s not rare for first timers to confuse the quantity with the quality of backlinks and easily be frustrated by their lack of progress For instance if a significant number of your backlinks to your ‘parenting’ page originate from sites not related to ‘parenting’ then whilst you have backlinks they will almost certainly bring you the wrong visitors.

How to build backlinks

So let me tell you my no nonsense process for acquiring backlinks that will make the search engines take notice of you and bring quality and relevant visitors to your web pages.

1. When you start you should focus on selecting the right keywords.
2. I always set out to put together a keyword cloud.
3. I always start with a single ‘top’ level keyword or key phrase which has significant visitor traffic.
4. To discover the volume of visitor traffic is being generated by searches for my top level keyword I use the Google keyword analyzer tool.
5. The Google tool creates a list of keywords connected to my main keyword and from this list I flesh out my cloud.
6. I then put together content in the form of articles and videos with backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and disperse these to a wide range of content directories.
7. My golden rule is to author content that will attract visitors and compel them to follow the backlinks to my target pages as well as send backlinks.

Technorati Tags: backlinks, internet marketing, link building, Search Engine Marketing, SEO, traffic building

You spend a lot of money and time to make an impressive web page for your business and wait to get big business. The wait gets longer but still nothing happens. You don’t get any order in-spite of having a great website!!! What happened? You try to find the reason but can’t understand anything. Well the reason for not getting your business orders is simple. Your webpage has not even been seen by the prospective clients as it is not search engine optimized.

Search Engine Optimization (SEO):
In a layman’s language, when you want to search any topic or business proposal on the net, you put the keyword in the search engines like Google or Yahoo. You find that there are thousands of articles or web pages available on the internet on that particular topic. But you only open and search on the first few websites that are displayed and you leave the one’s that are on the lower sides or on the next page. There may be some websites that can suit your requirement better but those may not be checked by you at all as they don’t appear on the top of the search list. This is where search engine optimization comes in force. The websites that are Search engine optimized will have a higher ranking in the web search and thus will invite even more traffic to it.

Linkwheel- the best method for Search Engine Optimization:
Though there are many SEO tools and techniques, one of the best methods is the Link wheel. Linkwheel is a group of six Web 2.0 properties that are linked in a structure that resembles a wheel hence the name-Linkwheel. Each of these six promotes a specific page on the internet according to the focus of that wheel. There are six properties up and they are linked to the focus hub and also to the nearest property or ‘neighbor’ as it is called. The focus hub is any page that you wish to promote on the search engine. But before you use the Linkwheel, make sure that you don’t go into sites which have ‘nofollow’ tags, as then your link building stops and the Linkwheel becomes useless.

The other benefits of Linkwheel:
There are many benefits of using Linkwheel. It also gives some other facilities that make your web page more search engine friendly. The use of rare keywords can help you to appear on the front page of Google or Yahoo. When you publish your web page, each of the web 2.0 properties will give you an RSS feed. The RSS feed also make the page more popular.

Some important web 2.0 sites for Linkwheel:
There are many web 2.0 sites that you can use for Linkwheel. These include Squidoo, Blogger, Wordpress, Quizilla, Livejournal, Weebly, Blog, Tumblr, Blogsome etc. you can choose any of your webpage as your focus hub and any six among these as neighbors through the link wheel.
Linkwheel is a very important and easy method to promote your webpage on internet for better results.

Technorati Tags: link building, link wheel, linkwheel