Posts Tagged ‘article submission services’

Search engine optimization (SEO) techniques can be classified into two broad categories and these are onsite SEO and offsite SEO methods.  Both are important to achieving your goal of having a better rank for your site in the search engine results pages.  However, it may also be helpful to differentiate them and know when to focus more on one factor than the other to achieve the best results.

In onsite SEO, you are working with elements that are available in your site, such as the loading time, keywords, articles, layout and theme, and meta tags.  The meta tags are one of the ways by which the search engines are able to discern the topic of your website and how they will index your site.  Therefore, it is advisable to select the proper page title, description meta tags, and title tags carefully to ensure that the spiders of the search engines will classify your site under your chosen keywords and phrases. 

Another key onsite SEO factor is the keyword density, which is the percentage of the recurrence of certain words or combinations of words compared to the total number of words.  However, it is not advisable to have articles on your site that are based only on keyword density because this is likely to result into low quality content.  Also, search engine algorithms have been provided with a way to counteract the technique of overstuffing an article with keywords and phrases and that is to impose a maximum permissible keyword density.

Other important onsite SEO factors are the loading time and the page layout and theme.  One should be careful with loading time because a visitor may become impatient and click on the return button if it takes too long for the page to load.  There is also the possibility that the browser will stop loading the page if it is taking too long to load.  Also connected to this are the background, graphics, images, and color on the web page.  It is also important to determine the preferences of your target market with regards to loading time, layout and theme.

Meanwhile, the offsite SEO strategy is mainly involved with back link building, which is often accomplished through article marketing, article submission and posting comments on bookmarking sites, social networking sites, and blogs.  One should focus on getting back links from sites with high rankings in the results pages of search engines and those websites focusing on topics related to your site.  Back links from sites that are not in any way related to your website may not improve your site’s rank and may even degrade it.

Technorati Tags: Article Marketing, article submission, article submission services, onsite seo vs offsite seo

Back links have been recognized as important components of SEO strategies because search engines regard them as votes for your site.  This is understandable because other webmasters may not want to have links guiding their visitors to your website if they do not consider the information on your site to be helpful.  Therefore, in general, if there are more back links leading to your site, the higher will be the rank of your site in the results pages provided by the search engines.

Back links have become important factors to take into account in the SEO procedure because they increase the possibility that your website will be indexed much quicker by the search engines.  Back links are also helpful in increasing the number of quality site visitors for the long term.  

However, it should be realized it is the quality back links that are taken into account by the search engines and not just any link that leads to your site.  Search engine algorithms now have provisions that reject black hat SEO practices such as the use of link farms in which a web page contains nothing but links.  Search engines, such as Google, may only consider a back link to be a plus factor for your site if its source is another website that has a similar theme as your site.  Therefore, you may only be wasting your time by getting back links from websites that focus on other topics because they will not be included in the calculation of the rank of your site in the search engine results.

It is also important to remember when using back links that their quantity should only be allowed to increase slowly over time.  The search engine may consider the website suspect if the number of back links increases too fast.  More and more search engines are considering back links to be important because it would be more difficult for site owners to manipulate them than links that already exist on their sites.  Search engines have also become stricter in their methods of evaluating the quality of back links because of the unethical practices of some webmasters in the past.

A technique that is often used for obtaining back links is to exchange links with other site owners and article submission services.  However, it is important to make sure that you are dealing only with those websites that have similar content as yours or they would have little effect on your SEO efforts.  A better method, although it would require more time, is to make sure that you are posting quality content on your site and to submit your articles to the various directories with tools such as Article Submit Auto.

Technorati Tags: article submission services, article submit auto, seo article submissions services, seo backlinks